Jasmina Rajcevic

About me

Hi!

I’m Jasmina, an illustrator and graphic designer from Serbia with over five years of experience. I specialize in narrative and conceptual illustrations, working primarily in a clean, bold, and colorful vector style.

I love turning complex ideas into simple, meaningful visuals - whether for editorial pieces, branding, digital content, or simply for myself.

Over the years, I’ve collaborated with clients across health & wellness, food & drink, tech, finance, sport, education, and publishing industries.

I strive to communicate meaningful messages while drawing inspiration from everyday moments—connecting dots that might otherwise go unnoticed. On top of that, for those who aren’t afraid to stand out, I design bold, fearless brand identities—often with a playful, illustrative touch.

I love learning new things, and the challenge of tackling something new excites me more than you can imagine.

When I’m not working, I enjoy reading, doing yoga, and spending time in nature.

If you have a project in mind, let’s chat! Email me at hello@jasminaraj.net or say hi on social media :)

My Services

Illustration

Editorial Illustration

Book Illustration and

Book Covers

Book Illustration and

Book Covers

Website & App Illustration

Icon Illustration

Branding

Visual Identity

Logo Design

Label & Packaging Design

Social Media & Presentation Design

My Process

Understanding Your Goals

I start by learning about your vision and audience through research, followed by sending you a quick questionnaire. This helps make sure the designs are a perfect fit for your business and goals.

Focus on the Details

Once we’ve established the concept and design, precision is everything. Whether it’s for print, digital, or packaging, I ensure every element is polished and purposeful.

Visual Storytelling

I craft moodboards and many concepts that capture your message and grab attention. Then, I’ll share the best options with you to get your thoughts and decide on the direction.

Your Designs, Ready

When everything’s ready, I’ll send over the final files, plus any helpful guides or tutorials if needed to make sure you feel confident using them.

Collaborating and Refining

I present my first draft and help you understand the reasoning behind it. This is where you step in! Your feedback is key!

What My Clients Say:

I was impressed by Jasmina’s style from the moment I saw her samples. I loved seeing each illustration she made for us—she has a great feel for what’s needed and isn’t afraid to let her creativity run wild. I’m a fan. :)

App illustrations

Jasmina understood our vision and delivered illustrations and designs that were spot-on. She gave us great suggestions for our LinkedIn banners and social media templates, helping us make sure everything stayed on-brand. The final designs were exactly what I’d hoped for—lovely and impactful. Thanks so much, Jasmina!

Illustrations & Branding for Substack

Jasmina has done great work, I loved it. Nice understanding of what I need with professional and creative involvement. If I would need some more designs, I would happily go back. Thanks!

Merch Design

Working with Jasmina was such a great experience! She did a wonderful job on the book cover—my favorite design was so unique and playful, and it represented the book themes perfectly. She was very open to my feedback and made thoughtful changes that brought everything together beautifully. I’m so happy with the result and can’t wait to work with her on more books in the future!

Book Cover Design

Jasmina rocks! She is such a talented and creative illustrator, she understood very well what we are looking for, from style to look and feel, and was able to deliver it as requested. I highly recommend her to everyone!

Website illustrations

Work With Me

hello@jasminaraj.net