Lulano - Brand Identity Design
Lulano - Brand Identity Design
Lulano is a kids’ essentials and sleepwear brand specializing in baby monitors and sleep-related products designed for both children and parents. Inspired by bedtime rituals and the calm of night, the goal was to create a visual identity that feels soft, safe, premium, and a little magical.
Lulano is a kids’ essentials and sleepwear brand specializing in baby monitors and sleep-related products designed for both children and parents. Inspired by bedtime rituals and the calm of night, the goal was to create a visual identity that feels soft, safe, premium, and a little magical.
The name combines lullaby and luna (moon), symbolizing comfort and sleep.
The logo merges a half-moon with a monitor icon, paired with a soft lilac palette to reflect the brand’s premium positioning and nurturing essence.
The name combines lullaby and luna (moon), symbolizing comfort and sleep.
The logo merges a half-moon with a monitor icon, paired with a soft lilac palette to reflect the brand’s premium positioning and nurturing essence.
The name combines lullaby and luna (moon), symbolizing comfort and sleep.
The logo merges a half-moon with a monitor icon, paired with a soft lilac palette to reflect the brand’s premium positioning and nurturing essence.
Rounded sans-serif typography was chosen for a friendly, modern look, while calming lilac tones are carried across packaging, digital touchpoints, and imagery to reinforce brand values.
Rounded sans-serif typography was chosen for a friendly, modern look, while calming lilac tones are carried across packaging, digital touchpoints, and imagery to reinforce brand values.
Rounded sans-serif typography was chosen for a friendly, modern look, while calming lilac tones are carried across packaging, digital touchpoints, and imagery to reinforce brand values.
Packaging was designed minimally, balancing a premium feel with a family-friendly character.
Packaging was designed minimally, balancing a premium feel with a family-friendly character.
